A PR Check-Up on Dr. Pepper’s New Ad Campaign
It is an odd fact about life that we spend our younger years wanting to fit in and be like everyone else, then grow up and yearn to be different than everyone else.
Dr. Pepper’s new marketing strategy targets the demographic that fits the latter part of that sentence. The beverage brand is rolling out a series of TV commercials featuring compelling individuals such as Mikaela Mayer, a former model turned boxer, and Justin “Nordic Thunder” Howard, air guitar champion.
Dr.
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