How An Advocacy Campaign Created Columbus Day

The question seems to come up every Fall: why do we celebrate Columbus Day, exactly? The guy may have been a brilliant navigator, but it’s not like he actually discovered North America or came anywhere close to China.

Let’s let the always-funny Mo Rocca explain a little better:

We don’t want to focus too much on the dubious things Columbus did when he reached “India”. We’re more interested in the fact that Franklin Roosevelt established the holiday in 1937 after an extended lobbying campaign conducted by The Knights of Columbus, the nation’s biggest Catholic “fraternal benefit society”.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in