A Look at PepsiCo's Mission Control
In an Advertising Week presentation earlier this week, PepsiCo’s Bonin Bough mentioned “Mission Control,” a social media monitoring and engagement program for the company’s Gatorade brand. Ad Age took a tour of the Mission Control center and interviewed Carla Hassan, senior director of consumer engagement for a video currently available on the magazine’s website.
According to Ad Age, “The team has had more than 2,000 one-on-one conversations with consumers, while the brand’s likes on Facebook have skyrocketed to 1.2
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