A 'Happier Meal'? I'm Not Lovin' It.
Back in my fare burgh, health and family reporter Nancy Churnin has a lovely question posed to her readers but it should get the ears perked of us flacks: “Changes coming to the Happy Meal. PR stunt or the real thing?”
(SPOILER ALERT: It’s McDonalds. There is no real thing there.)
According to the story, McDonald’s latest CSR campaign is going to be a partnership with Reading Is Fundamental. This is a valiant cause, and as the honored spouse to an elementary school teacher, one that requires more attention — but through a Happy Meal?
Are we sacrificing one cause for another? Fight illiteracy to ignore childhood obesity?! The goal is to get 20 million books to kids by giving out paperback books instead of toys for two weeks in November.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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