A Few Reasons Why the Ice Bucket Challenge Has Been So Popular with CEOs
Every time you turn on the internet, someone’s dumping a bucket of cold H2O over their heads. It’s the the ALS ice bucket challenge and it’s for a good cause so go right ahead. A million times yes. As of Sunday, the challenge has raised $70.2 million.
Lots of ordinary folk are doing it. Of course, celebrities are getting in on the action. But surprisingly, a ton of CEOs are also doing it. From Mark Zuckerberg to Jeff Bezos, top executives from some big companies are getting in on the viral philanthropy action.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in