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BOSTON Sun Microsystems has designated four agencies as finalists in the review for its $10 million public relations business, the client confirmed.
The four finalists are independent Ruder Finn, Interpublic Group’s MWW Group, independent Bite Communications and Incepta’s Citigate Cunningham, all in San Francisco.
The Menlo Park, Calif.-based company began the review process in order to consolidate its PR business, which encompasses corporate, product and analyst relations. In recent years, Sun had been working with five agencies: Bite, Citigate Cunningham, Omnicom Group’s Fleishman-Hillard, Chen PR and WPP Group’s Ogilvy PR.
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