BET: Population, Spending Skyrocketing for African Americans

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The results of the 2010 U.S. Census won’t be available until December, but preliminary data suggests the African-American population is growing at a faster rate than the rest of the general population. Perhaps more importantly, it has become apparent that African-American consumers are commanding more buying power than ever before.

According to a comprehensive new BET study, the number of African-American citizens is expected to rise by 13.4 percent from the 2000 Census, to 42 million people.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in