While our own Tonya Garcia already offered a quick list of social media promos tied to last night’s “Mad Men” premiere, we couldn’t resist a follow-up.
See, there was one question we just had to answer: Is real-time marketing deader than Don Draper’s career?
Find out after the jump!
Burger King answered the timeless sort-of question “u mad bro” with a “meh”:
— BurgerKing (@BurgerKing) April 14, 2014
Old Spice might have had a pun in mind but went with “watch our commercial” instead:
Did the @MadMen_AMC use Old Spice hair products? Nope. They lived decades ago & also are fictional. Tune in tonight anyways to see our spot!
— Old Spice (@OldSpice) April 13, 2014
A week ago, Netflix reminded us why we watch the show in the first place (it’s Sally):
— Netflix US (@netflix) April 7, 2014
Shock Top gave us instructions for an awkward cocktail:
Here’s an ad for a drink to make while you watch a show about ads. We’ve just gone meta on your Sunday. pic.twitter.com/T1ExcIpujZ
— Shock Top Brewing (@ShockTop) April 13, 2014
Quaker confirmed its status as something Don Draper would almost certainly never eat:
I’ve got my Sunday night priorities straight. – Larry pic.twitter.com/g2eYyUOj0b
— QuakerOats (@Quaker) April 14, 2014
The New York Jets reminded us that football players sometimes wear suits in the off-season:
— New York Jets (@nyjets) April 13, 2014
Thanks to a little product placement, Bulova didn’t need to tweet:
— Roger Sterling (@NYRogerSterling) April 14, 2014
Ritz Crackers showed us how to class things up:
…and Monopoly twisted the show’s best quote:
While we do respect the effort put forth on behalf of these companies, we also wonder whether the “real-time market every pop culture event” trend is dying down a bit…
Last night’s lineup was certainly smaller than the one we compiled for last week’s “Game of Thrones” premiere–but then so was the audience.
Maybe most brands realized that tying their products to the show at this point might seem a bit forced. Or maybe they were more excited about King Joffrey’s wedding than chapter 7 of Don’s unraveling.