7 Reasons Why Multicultural Community Managers Are Essential for a Brand’s Growth

Guest post by Natalie Asorey, senior associate and director of millennial content and research, BodenPR

diversity

This is a guest post by Natalie Asorey, senior associate and director of millennial content and research, BodenPR

With over 26 million Hispanics on Facebook and 12 million on Twitter, multicultural community managers are integral to business growth, as they have a unique firsthand perspective into the brand’s audience. Whether it’s finding out what drives engagement, or overall sentiment, multicultural community managers participate in real-time conversations with users, absorbing their feedback or their experience with the brand, what they appreciate and what they would like to see changed.

Multicultural community managers embody seven roles, outlined below, which are key to strengthening a brand’s reputation, consumer relationship longevity and ROI.

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