6 PR Experts Weigh in on Google's New Guest Post Crackdown

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Earlier today we posted on Google‘s latest in a long line of attempts to discourage spammy guest posts designed to boost sites’ rankings with keywords and the dreaded “dofollow links.”

As the marketing/PR blog world freaked out around us, we wondered: should we swear off guest posts altogether?

Of course not; today’s clarification from the kings of search says that you’ll only be punished if your sole reason for posting is the rankings bounce we mentioned. In order to understand what this means for PR, we asked several of our favorite contacts for their takes.

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