6 Brands Taking Social Media Strategy Beyond Facebook

We found ourselves intrigued by last week’s Forbes post on “Why Facebook Can’t Be the Center of Your Social Strategy”, because we’re fairly certain that every PR/marketing pro would love to work with a social media platform less infuriating than the big FB—a platform that grants brands a little more in the way of control and allows reps to more clearly demonstrate the benefits of a given project to clients.

According to author Rob Tarkoff of Lithium Technologies, some of the most socially successful brands have moved beyond Facebook by establishing their own “on-domain customer communities”.

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