5 Ways for Journalists to Build Better Relationships with PR Pros

Yesterday our friend and PR veteran Peter Himler wrote a Forbes article with an intriguing headline: “The Journalist and the PR Pro: A Broken Marriage?” Given the chatter over Monday’s guest post by a former journalist turned PR master, we thought we’d explore the idea a little further.

Himler’s main point: a significant number of the students in the journalism program where he spoke last week don’t want to write for The New York Times or The Wall Street Journal–they want to go into PR and advertising.

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