5 Tips for Delivering Compelling Stories on LinkedIn

The network's executive editor reveals what works best...

“It’s hard to be heard in noisy times, so you need to take messages and make them your own.”

That advice from Dan Roth, LinkedIn’s executive editor, is for professionals who want to cut through the clutter of the platform’s 100,000 weekly posts. He presented at the Ad Age Digital conference in New York on Tuesday and offered different examples of great content.

“When Richard Branson writes, LinkedIn explodes,” and he’s one of the most popular LinkedIn contributors, Roth said.

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