5 Reminders for Your Next Press Release

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Everyone has to do something to get your attention

FACT: Press releases are a necessity in this business. We know it. The media tolerates it. Clients love it. And that’s why we do it.

FICTION: Media outlets will print your press release as-is. Child, please. If that was the case, do you know how many reporters would be out of business because some fat-fingered flack misspelled a myriad of words and didn’t really care about spell check because lunch and stuff.

That’s why it is always nice to provide a public service announcement for a few niceties on you may want to either instruct others to write a press release to get read, or just do it right yourself this time.

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