5 Reasons Why Your Clients Should Participate in the Shorty Awards

So we attended the 6th annual Shorty Awards on Monday night. We did so not just to honor Sawhorse Media/Shortys founder and friend of the show Greg Gallant’s RSVP, but also to witness what has become something of a cultural institution.

While it’s true that we spent much of the evening hanging out in the press room and nursing a beer or two, we saw enough to believe that a win, nomination or sponsorship would almost certainly be a good thing for any client looking to stand out on social or target that elusive youth demo.

Here are five compelling reasons why (apologies if they closely resemble the reasons to participate in every other awards show).

1.