5 PR Catchphrases 'Spinning' Out of Control

PR-Dictionary

Much like niche cultures and mainstream industries, public relations has developed a glossary of its own. It’s not “‘In N’ Out” burger ordering off the menu'” cult-like verbiage, but flacks from all walks of life speak in the same universal code.

We understand each other when discussing work around a water cooler. We empathize with each other when commiserating about the cries of a client over an adult beverage. We share experiences as we exchange terminologies native to PR during a networking soiree.

And yet, there are a couple of phrases that we should really just stop repeating, at least in the way they’re used today.

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