5 Myths About 'Viral' Video Marketing
Confession: I have been at this PR thing for a while. In that time, I have learned a few irrefutable truths:
- There will always be a client that thinks he or she knows more about the media than you.
- There will always be at least one agency that can — and will — do it cheaper, faster, and worse than you … and they will still get the business.
- There will always be a couple of PR pros on your team who believe the only way to get ahead is to place a knife in your back.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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