5 Lessons on Opening a Firm in a Saturated Market
This is a guest post by Caroline Kawashima, evp and head of U.S. operations at Babel PR.
This is a guest post by Caroline Kawashima, evp and head of U.S. operations at Babel PR.
Earlier this year, I left the comfort of the established PR agency world to take the plunge in working for a smaller technology PR firm. While the agency I was joining was well-established in its home market in London, the San Francisco office was a new-ish venture and in many ways, faced the same challenges of a startup company— little brand awareness, a few talented staff but a great product, excellent client base and a big dream.
San
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