3 Things Wrong with KLM's 'Is It Racist?' World Cup Tweet
You’ve almost certainly read more than enough about Dutch airline KLM’s now-deleted tweet following its home country’s dramatic win over Mexico in the World Cup–and its subsequent apology “to those who feel offended.”
Twitter outrage, etc. We’ll leave the “is it really racist or just a sign of a culture given to indignation” debate to other blogs and the people who comment on them, but we do think KLM should have seen this coming.
25 minutes. That’s how long KLM’s Mexico tweet lasted.
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