3 Levels of Crisis... and How to Handle Them

Guest post by former BBC news anchor and media trainer Andrew Harvey.

This is a guest post by Andrew Harvey, ex-BBC News anchor, now partner and media trainer at HarveyLeach.

A PR crisis can be your worst nightmare or your chance to shine. To ensure that you and your organization weather the storm and come out fighting, it’s vital to respond in exactly the right way.

But the “right way” can depend on what kind of crisis it is.

There are different and specific responses suited to handling each type of crisis, but they also have certain things in common.

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