2010 PR Predictions: The Year PR Learns To "Make a Profit" On Social Media
Due to popular demand, we’re continuing our 2010 predictions series into the first week of the new year. Here’s one from Roger M. Friedensen, APR, President & CEO, Forge Communications:
The biggest PR story of 2010 will be whether public relations firms can actually figure out how to understand, successfully sell and make a profit on emerging communication channels and strategies (i.e., real-time search, social media advances, etc.) as well as the rapid decline of traditional channels such as print and broadcast.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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