175 Years of Presidential PR: INFOGRAPHIC
From "I Like Ike" to "Change We Can Believe In."
Presidential candidates have been using slogans to influence voters for over a hundred years, with varying degrees of success.
“History shows us one thing remained constant in political ‘sloganieering’: The party in power always had a positive message, while the party out of power told us how bad things are,” Bill Jasso, professor of practice of public relations at the Newhouse School at Syracuse University, told PRNewser.
“The big difference this time is the apparent unity of both parties around a “glass is half-empty” message. Few
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