We know you saw this one coming. Sunday wasn’t just Mother’s Day–it was the 100th time the United States has officially celebrated the holiday thanks to one Woodrow Wilson.
While the woman who petitioned the president to make the holiday official in honor of her own first lady may “despise” its “sappy commercialization”, many millions of Americans and the consumer brands that serve them are perfectly fine with it.
Here, then, are a few of the many that took advantage of the occasion.
1. Game of Thrones
It’s a tough, thankless job to raise dragons and serve as kinda-queen, but someone’s gotta do it.
— Game Of Thrones (@GameOfThrones) May 12, 2014
A little brutal honesty from one of our favorite celebrity moms:
And some key messaging from a brand that’s worked hard to get in mom’s good graces:
4. MLB Fan Cave
Of course, it wasn’t just mom-and-kids consumer brands celebrating the day:
— MLB Fan Cave (@MLBFanCave) May 11, 2014
5. Dove Men+Care
A few even encouraged men to open up and say what they really feel (to a consumer goods brand on Facebook):
6. American Airlines
Some brands got generous with their employees/customers/both:
— American Airlines (@AmericanAir) May 11, 2014
7. Southwest Airlines
Others encouraged their moms to have a good time (in moderation, of course)…
— Southwest Airlines (@SouthwestAir) May 11, 2014
8. Rogue Ales
While some just said “who cares if she drinks the whole thing?”
— Rogue Ales & Spirits (@RogueAles) May 11, 2014
The world’s richest dorks reminded us that everyone has a mom–even the non-humans among us:
— YouTube (@YouTube) May 11, 2014
While other, less tech-savvy folks seemed to confuse motherhood with the high school prom.
— Toyota USA (@Toyota) May 11, 2014
Then the cookies weighed in. Some were so over flowers.
Others went more for the emotional payoff:
— Oreo Cookie (@Oreo) May 11, 2014
13. Chips Ahoy
And still more cookies wanted to make sure no one forgot anything important…
More proactive brands encouraged their younger followers to make their own flowers.
One brand even dared to ask “Do flowers get stuck in your teeth forever?”
— Nestle Butterfinger (@Butterfinger) May 11, 2014
16. Sonic Drive-In
On the odd front, here’s an unusual metaphor:
Without the potato, there is no tot. Happy Mother’s Day! pic.twitter.com/6GmGVR3QFU
— Sonic Drive-In (@sonicdrivein) May 11, 2014
17. Lifeway Foods
Finally, in case you thought related campaigns had to be, you know, cute…here are some talking intestines.
— Lifeway Foods, Inc. (@lifeway_kefir) May 9, 2014
OK, so our last entry may be the most thorough. LG didn’t just release a message, image or video: they encouraged followers to submit their “mom confessions” and posted their favorites on a Times Square billboard. Here’s one:
— LG Electronics (@LGUS) May 11, 2014
…and here’s the billboard.
Now who loved their moms the most–and which ones did we miss?