17 Brands That Called Their Moms on Mother's Day

We know you saw this one coming. Sunday wasn’t just Mother’s Day–it was the 100th time the United States has officially celebrated the holiday thanks to one Woodrow Wilson.

While the woman who petitioned the president to make the holiday official in honor of her own first lady may “despise” its “sappy commercialization”, many millions of Americans and the consumer brands that serve them are perfectly fine with it.

Here, then, are a few of the many that took advantage of the occasion.

1.