10 Reasons Why Pope Francis Is the Patron Saint of PR

Hate to break it to you, Saint Bernardino of Siena, but Pope Francis is the real patron saint of communications (if not “compulsive gambling” and “respiratory problems”).

Why, you ask? He’s only been Pope for a few months, and he’s already well into the project he’s prepared for his whole life: rebranding the Catholic Church for the 21st century.

The guy is, quite simply, a PR genius. Let’s review 10 reasons why.

1. He named himself after St.

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