10 Biggest and 5 Most Surprising Brands 'Friended' by Millennials

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Recent studies have told us that the kids these days just aren’t really into brands on social media. WPP found that 55 percent of young Americans don’t see the point of “friending” a brand, and Edelman told us yesterday that a vast majority of consumers simply aren’t satisfied with the “relationships” they have with corporate entities online — even the ones whose products they buy.

Many brands, however, have managed to accumulate thousands, if not millions, of Millennial “fans.”

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