NEW YORK Heavy.com and cable network G4, both of which target a similarly tech savvy young male demographic, have entered into a Web content distribution partnership.
As part of the deal, both companies are set to begin hosting each other’s content on their various digital outlets. For starters, G4 will begin carrying several Heavy.com original series on its video-on-demand platform, its Web site G4tv.com and various G4 podcasts (the deal does not involve airing Heavy’s content on the G4 linear network).
Among Heavy shows that will become available on G4 properties include mock music documentary series Behind the Music That Sucks; the twice weekly sports-skewering Burly Sports Show; and the anime spoof Kung Fu Jimmy Chow.
The partnership will also see some G4 programming finding its way to Heavy.com. Starting this June the site will host a G4 video channel, featuring clips (though not full episodes) from shows such as the technophile-aimed Attack of the Show and the gamer-targeted X-Play. G4 will also power much of Heavy’s video game -elated video content as part of the cross-promotional deal.
Source: Mediaweek.com