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A couple of years ago, Deutsch celebrated Advertising Week with an "adsturbation [2]" theme. That clearly won't do in this economic climate, so this year the agency goes with a more data-driven effort. This full-page ad [3] in the Advertising Week guide uses a bit.ly link to send readers to DeutschInc.com/adweek [1], where we get lots of bogus number crunching, like how many people had green eggs and ham at today's leadership breakfast. It's basically a spoof of Goodby's "Now Network" stuff for Sprint, with an overarching theme, "It's on," borrowed from Southwest Airlines.
—Posted by Tim Nudd
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