CHICAGO Mcgarrybowen said it plans to launch a full-service satellite office in Chicago.
The outpost will soon open at 549 West Randolph St. with clients Disney and Kraft. Managing director Adrian Keevil will lead the new enterprise, splitting time between the independent shop's New York headquarters and Chicago.
As part of the launch, mcgarrybowen has also tapped its first Chicago-based creative team, Ned Crowley and Jonathan Moore, formerly executive creative directors at Publicis Groupe's Leo Burnett. Another senior creative team, a senior strategist and several account managers will be added in early 2008.
"We're a big-brand agency with an optimistic outlook on this industry," said agency CEO John McGarry, in a statement. "Two of our clients, Chase and Kraft, have significant operations in Chicago and, like them, we have a lot of faith in that market."
"Chicago has one of the most robust communities of advertisers and advertising professionals in the world," said Keevil. "There is enormous opportunity for an agency like ours to be successful, and we have high expectations."