BOSTON Finnish mobile phone giant Nokia has agreed to acquire Enpocket, a Boston-based company that places advertising on mobile devices.
Financial terms of the deal were not disclosed. The acquisition is expected to close by year's end.
"Enpocket's mature leading edge platform and people expertise are a strong fit with Nokia's existing capabilities in the mobile advertising market," Nokia's chief technology officer Tero Ojanpera said in a statement. "This acquisition is a game-changing move to bring the reach and depth of Nokia to organize the market across the world, and make it easier for an ecosystem to develop."
Added Enpocket CEO Mike Baker, "Enpocket and Nokia are combining to provide the leadership needed to define, build and standardize globally the business of mobile advertising so that brands can easily and efficiently engage consumers on their personal devices."
Enpocket clients include MasterCard, PepsiCo and Vodafone. Its platform can deliver mobile advertising across multiple formats including SMS, MMS, the mobile Internet and video.
Nokia in August unveiled Ovi, a new Internet service. Ovi ("Door" in Finnish) places Nokia's music, maps and related offerings under a single suite.