Harry Potter is getting a theme park. We asked industry executives which other brands or characters would lend themselves to such a venue.
The Simpsons: well-known global brand, ageless characters with diverse consumer appeal, co-marketing opportunities with the Kwik-E-Mart and an excuse to serve alcohol with Moe's Tavern. —Sarah Power, svp, director, strategic planning, Initiative, New York
A client meeting. They go on all day and they're like a big ride with ups and down. —Harry Woods, co-cd, Woods Witt Dealy & Sons, New York
It would almost be too terrifying to contemplate: the inside of George Bush's head. —Jonathan Hoffman, president, CCO, Campbell Mithun, Minneapolis
Hilton Detention Resorts, where guests are given 10 days to learn how to be responsible. —Beau Fraser, managing director, The Gate Worldwide, New York
Sin City, based on the movie, but only for grown-ups. —Jean Manasian, CEO, Manasian Inc., Waltham, Mass.
Shrek's World: In addition to the ogre and his gang, famous fairy tale [characters] can host without fear of litigation because of the lack of copyright issues with material that is over 300 years old. —Tim Spengler, chief activation officer, Initiative, New York
Google, because I still haven't found what I am looking for. —Larry Weber, chairman, Racepoint Group, Waltham, Mass.
James Bond World. It's got gadgetry, action, sexiness, adventure and danger. —David Rolfe, vp, director, integrated production, Crispin Porter + Bogusky, Boulder, Colo.
The Chronicles of Narnia: The Lion, the Witch and the Wardrobe. The travel . . . into a frozen fantasyland. The moral values. The conflicts. The crowning recognition that you have met your destiny. —Matt Manroe, svp, ecd, nFusion, Austin, Texas
I'd say Star Wars. My kids would visit every planet and see every robot. —Matt Weiner, creator, executive producer, Mad Men, Los Angeles