BOSTON Foley Hoag said it has hired Cramer for interactive communications chores.
Among its chores, the independent agency in Norwood, Mass., is tasked with revamping the Web site of the Boston law firm and designing a new content management system.
"Online initiatives are one of the top marketing priorities for our firm, as we become even more agile in the marketplace and raise the bar on our responsiveness to clients. In Cramer, we have found the ideal strategic partner to make this happen," said Jeffrey Scalzi, client director of marketing, in a statement.
Darren Ross, evp at Cramer, said part of the mission is to create online experiences "that would both engage and excite Foley Hoag's key audiences."
Cramer's other clients include Boston Scientific, Business Objects, Gillette and PricewaterhouseCoopers, among others.
Foley Hoag employs about 250 lawyers, mainly in its offices here and in Washington, D.C., and serves industries including biopharmaceuticals, energy and utilities, financial services, manufacturing and technology.