LOS ANGELES Barton Corley, a copywriter at TBWA\Chiat\Day on the Apple Macintosh campaign, has left for Omnicom sister shop Goodby, Silverstein & Partners to work on the Hewlett-Packard imaging products account.
"I think that the Mac/PC campaign was one of the best last year," said Goodby partner and cd Steve Simpson. "When we had the opportunity to work with Barton we jumped at it. He's creative, even in his life outside the office."
Simpson said Corley would likely also be working on the agency's ongoing Sprint Nextel pitch and various other assignments.
"Goodby's a great agency, always admired Jeff [Goodby] and Rich [Silverstein]," said Corley. "I've had as my teachers Larry Frey, John Jay, Dan Wieden, Lee Clow and now Jeff and Rich, Steve [Simpson] and Jamie [Barrett], and that's seductive. I've been really lucky."
Corley, 37, was briefly in San Francisco before, starting his career at Citron Haligman Bedecarre (now AKQA), working on Kenwood and Copper Mountain Ski Resorts, before he moved to Cole & Weber in Portland, Ore.
He later joined Wieden and then joined TBWA\C\D in late 2005, when the Apple creative unit became known as Media Arts Labs. "It's a wonderful place," said Corley. "It was a very difficult decision to leave."