NEW YORK Clear Channel Outdoor said it has rolled out eight, large-format digital displays in Minneapolis and St. Paul.
With the addition of the Twin Cities, Clear Channel has reached its goal of launching digital billboard networks in six markets, including Cleveland, Las Vegas, Milwaukee, Albuquerque, N.M., and Tampa, Fla. Plans call for expansion to additional markets in 2007.
The Minneapolis-St. Paul digital boards are located on heavily trafficked roadways reaching an aggregate daily circulation of more than 661,000 people. Ads are displayed on boards 14 feet by 48 feet for eight seconds each minute, 24 hours per day.
"This digital billboard network will allow our advertisers to display their messages 108,000 times a day in high-traffic areas throughout the Twin Cities," said Lee Ann Muller, general manager at Clear Channel Outdoor in Minneapolis.
Although digital boards are more expensive to erect, the space can be sold to more than one advertiser, increasing revenue by several multiples. In the third quarter, Clear Channel Outdoor revenue was up 8 percent, in part due to the rollout of its digital billboards.