NEW YORK Fox Interactive Media division chief Ross Levinsohn has resigned from the company, parent News Corp. said. The new head of FIM is Ross Levinsohn's cousin Peter, who takes over as president beginning Nov. 27.
Peter Levinsohn has worked at Fox for 18 years, most recently serving as president of digital media for Fox Entertainment Group.
Ross Levinsohn is credited as the architect of News Corp.'s Internet buying spree that quickly transformed the company into a major Web player, most notably through the July 2005 acquisition of MySpace. Since Fox acquired the social network, traffic has soared and registered users now top 130 million.
In a statement, News Corp. president Peter Chernin said Ross Levinsohn had done an "incredible job" building FIM.
"It has been exciting to be a part of something that's pioneering a new way for people to live their lives on the Web," Ross Levinsohn added. "I realize there are incredible opportunities in the marketplace and I look forward to my next venture."
The move is the latest in a string of Internet media shakeups. Yesterday, Time Warner replaced AOL CEO Jon Miller with NBCU executive Randy Falco, and Microsoft named its ad sales chief, Joanne Bradford, to run its MSN portal.