NEW YORK MSN said it would stream a new original series, A Big Life With Sissy Biggers, a lifestyle/reality show that incorporates some user-submitted content.
MSN actually kicked off the first of 13 episodes of A Big Life, hosted by former Food Network host Sissy Biggers, on Oct. 17. On the show, Biggers provided tips on various cooking and homemaking projects, such as refining table manners and coming up with gift ideas.
The Web program, created by NBC Universal, is part of MSN's effort to increase its original programming on the site through partnerships. It has a deal with production house Revelle to produce content, and has aired Web shows like Fan Club: Reality Baseball, which chronicles a minor-league baseball team. Rivals Yahoo and AOL are also dabbling in original Web programming.
MSN has landed Nintendo as an early sponsor. The company will run video ads promoting its much-anticipated gaming console called Nintendo Wii.
In addition, on the show's companion Web site, a "Your Big Life" forum gives viewers the opportunity to contribute their own lifestyle experiences and challenges, along with photos and suggested topics for Biggers to discuss in future episodes. The site also houses a section where viewers can get more information on each show's topic.
The deal to syndicate A Big Life on MSN is perhaps the most high-profile move from the year-old NBCU Digital Studios.
Until now, the group is best known for producing Junior Year Abroad, a travelogue series that has run on various NBC owned-and-operated station sites, and a series of viral videos including The Easter Bunny Hates You. Going forward, NBC believes there is a growing business opportunities in this realm.
"With consumers' and advertisers' appetites for original broadband content increasing exponentially each day, A Big Life With Sissy Biggers answers the need for innovative, fresh lifestyle programming," said NBCU chief digital officer George Kliavkoff.