NEW YORK Publicis Groupe's MediaVest has won media planning and buying for Comcast Entertainment Networks after a review, the client has confirmed.
The client spent $20 million on ads in 2005, according to TNS Media Intelligence.
The incumbent on the account was another Publicis unit, Starcom, which did not defend.
MediaVest beat out WPP Group's MediaCom and independent Palisades Media Group.
MediaVest will handle the account out of its Los Angeles office.
The account includes E! Entertainment Television, Style Network and G4.
The assignment goes into effect next month, with a scope of work that includes strategic planning and buying across local and national broadcast, print, out-of-home and digital in the U.S.
"We're pleased to have found a strategic partner who clearly shares our vision for our brands," said Suzanne Kolb, executive vice president, marketing and communications at E! Networks, in a statement. "We look forward to benefiting from MediaVest's depth of knowledge and innovative approach towards media and consumer outreach."
In March, MediaVest won Comcast's $100 million corporate media planning and buying account after a review that included Omnicom Group's PHD, Aegis Group's Carat and the incumbent, independent Star Group [Adweek Online, March 29].
Comcast is the largest cable system operator in the U.S., and Omnicom's Goodby, Silverstein & Partners in San Francisco its lead creative agency for Comcast Cable, video and high-speed Internet products following a review. Campaigns tout the client's products and services as "Comcastic" and have featured parodies of '70s-era game shows.