DALLAS Winnercomm has appointed sports marketing consultant Marc S. Kidd executive vice president and chief operating officer, agency president and CEO Jim Wilburn said today. Kidd will be based in the company's Dallas office.
Kidd, 47, was president of The Kidd Group, a sports marketing and strategic planning consultancy in Dallas, before moving to Winnercomm. He has worked with Tulsa, Okla.-based Winnercomm for the past three years, providing strategic planning, sales and business development services for a number of the company's television production properties.
Prior to forming The Kidd Group, Kidd was president and COO of Host Communications, and handled overall management and operations for Host's collegiate business for more than 20 years. He held numerous executive positions in the areas of sales, collegiate sports, marketing, radio and television, client development, new business, and grassroots events and promotions.
Kidd was part of the initial Host team that was responsible for creating the first corporate partnership program in collegiate sports—the NCAA Corporate Partner Program.
Kidd is a graduate of Eastern Kentucky University and The Sports Management Institute.
Winnercomm calls itself America's largest independent sports production, program development, marketing services and sales representation company with offices in Tulsa, Dallas, New York, Chicago and Nashville, Tenn. Winner of 12 Emmy Awards, Winnercomm produces more than 1,000 hours of programming annually for ESPN and 13 other networks and owns the SkyCam that produces overhead shots on ABC's Monday Night Football and ESPN's Sunday Night Football.