BOSTON Interpublic Group's Mullen has hired Eric Healy as senior vice president, group marketing director in its relationship marketing department, the agency said.
"We're pleased to have a talented, strategic, deeply experienced individual like Eric join the fast-growing Mullen relationship marketing team," said Catherine Bartholow, executive vice president and director of relationship marketing at Wenham, Mass.-based Mullen, in a statement.
Previously, Healy was vice president and group account director at Havas' Arnold in Boston, where he primarily worked on Vonage.
"My passion is using technology to communicate with consumers in new and exciting ways and I'm looking forward to guiding Mullen's future innovations in this area," said Healy.
At Mullen Healy will lead strategic relationship and brand marketing efforts for TripAdvisor, 3Com and GameTap. He will also play a role in new business efforts for relationship and integrated marketing clients.