BOSTON Almighty said it has added Walden Media for online marketing chores.
"What's so appealing about Walden Media is the fact that its films all tie back to its stated mission of producing entertainment that is inherently educational," said Ian Fitzpatrick, agency partner. "Almighty will rework Walden's online presence, so that it can best serve its growing community of educators."
The work will consist mainly of Web site development. Billings were not disclosed.
Walden and Walt Disney Pictures in December will release The Chronicles of Narnia: The Lion, the Witch and the Wardrobe. In 2006, Walden, in conjunction with Paramount Pictures, will unveil a remake of Charlotte's Web.
Both the agency and client are located in Boston.
—Adweek staff report