NEW YORK Furniture retailer Raymour & Flanigan is searching for an agency to handle its ad account, according to sources.
The Liverpool N.Y., company, which has handled ad duties in-house, has narrowed the field to at least four shops: Omnicom Group's Zimmerman & Partners in Fort Lauderdale, Fla., Interpublic Group's Jay Advertising in Rochester, N.Y., and independents Young & Laramore in Indianapolis and MRA in Syracuse, N.Y., sources said.
The client spent $40 milliion on ads last year, per Nielsen Monitor-Plus.
Presentations are scheduled for late June, with a decision due shortly thereafter, according to sources.
Raymour & Flanigan operates 59 showrooms in six states: New York, New Jersey, Connecticut, Pennsylvania, Delaware and Massachusetts. The chain was established in 1947 and now claims to be the largest furniture retailer in the Northeast, employing about 2,900 people, according to the company site.
Agencies referred calls to client executives, who were not immediately available for comment.
—with Trevor Jensen and Jim Lovel