CHICAGO Omnicom Group's OMD has quietly shifted three accounts—Dell, JCPenney and Cars.com—to a new Chicago-based media agency called Prometheus, according to sources.
The three clients spend a combined $700 million on measured media, per Nielsen Monitor-Plus.
The new agency is headed by Bob Habeck, who was promoted to managing director of Prometheus, from director of strategy at OMD in Chicago, sources said.
Habeck will report to Page Thompson, CEO of OMD's North American operations.
OMD executives declined comment last week, and the clients either could not be reached or declined comment.
Prometheus (a third media brand for Omnicom) is the biggest of several recent initiatives by the holding companies to establish new brands in the U.S. to spearhead business development efforts while simultaneously dealing with conflicts.
Interpublic Group recently started a new firm called G-Media, while WPP Group's GroupM has brought Maxus to the U.S. Aegis Group has said it intends to import Vizeum to the U.S.