Hewlett-Packard last week replaced fired CEO Carly Fiorina with former NCR president and CEO Mark Hurd, the client said. Hurd, 48, had been heading NCR since March 2003. He moved up from president and COO, a post in which he led the company's five business units. Fiorina left HP in early February. The client's lead shop is Omnicom Group's Goodby, Silverstein & Partners in San Francisco.