SAN FRANCISCO Kirshenbaum Bond New York president Aaron Reitkopf will assume the management duties of Matt Hofherr, the KB San Francisco managing partner that will leave the shop this week, an agency representative said. Reitkopf will now hold the title president, Kirshenbaum Bond.
Hofherr's exit follows the departure of Kirshenbaum Bond San Francisco executive creative director Noel Cottrell, who left in February to relocate to the East Coast. His duties were absorbed by KB+P ecd, vice chairman Rob Feakins, who is also based in New York. Meanwhile, former managing director Nigel Carr will spar with the agency's management over his ouster in a trial set to begin April 25, the rep confirmed.
Hofherr, who worked at MDC Partners' KBSF for 15 months, left to join independent Swirl in San Francisco as president and director of brand strategy, he said yesterday. He gave 30 days notice to KBSF at the end of his contract, March 1, he said, and will start his new job April 4.
Hofherr will hold an ownership stake in Swirl and will work in partnership with creative director Martin Lauber, who founded Swirl in 1997.
Swirl's clients include eBay Motors, Panda Express Restaurants, Intuit, San Francisco magazine and the California Academy of Sciences.