BOSTON Allen & Gerritsen said it has been hired for communications chores by Press Ganey Associates, a company that provides measurement and quality assurance services to the healthcare industry nationwide.
Independently owned A&G in Watertown, Mass., is developing a new positioning and tagline for an effort that will roll out next month in vertical publications that target the hospital marketplace.
Web site development and collateral materials are also in the mix.
Billings on the business were not disclosed.
The client in South Bend, Ind., assists healthcare facilities in the collection and implementation of patient evaluations used in quality improvement initiatives.
—Adweek staff report