NEW YORK Dentsu took top TV honors at the Asia Pacific AdFest this month for its "Husky Girls" spot on behalf of Ajinomoto Stadium.
The Tokyo shop's spot shows a college freshman bewildered by all the women he meets who have deep, husky voices, a result of all the yelling they do at the stadium.
Creative Juice/G1 in Bangkok, Thailand, took home the top prize in the print division for a campaign on behalf of Tamiya Assembly Toys. The work depicts objects smashed on a road: a frog, a watermelon and a light bulb. The smashed pieces are numbered like assembly instructions.
TBWA in Tokyo won best in outdoor for its installation for Adidas featuring a live race up a skyscraper. Saatchi in Singapore earned the best of direct marketing award for its effort on behalf of the Republic of Singapore Navy. Zoom Film & Television in Brisbane, Australia, won best of cinematography for its Yamaha spot.
Altogether 244 awards were presented during the festival, which took place March 10-12 in Pattaya, Thailand. Creative Juice/GI took home the most awards, with 17. Saatchi & Saatchi was second, with 15 awards.