NEW YORK Saatchi & Saatchi here has landed U.S. creative duties on two Bel/Kaukauna USA cheese brands: Laughing Cow Cheese and BabyBel, the Publicis Groupe agency said.
Billings were not disclosed, but sources pegged ad spending at $5 million.
"We clearly share the same spirit of innovation and we look forward to a long and successful partnership," said Bob Gilbert, U.S. president of the Bel/Kaukauna Group in Little Chute, Wis.
The client is a subsidiary of Fromageries Bel in Paris, for which Saatchi already works outside the U.S. The shop's international duties span 17 countries.