LOS ANGELES Omnicom Group's TBWA in Germany has won a global assignment for Siemens Mobile Phone division, the client confirmed.
A Siemens representative said the review included Interpublic Group-backed Springer & Jacoby, but other contenders were undisclosed.
The agency plans to launch its first work by April. Billings are undisclosed.
A rep for TBWA said the agency abroad had been handling assignments for individual phones as a roster shop, along with Interpublic Group's McCann Erickson and Publicis Groupe's Publicis, but that the win consolidates all the cell phone business under the TBWA banner. TBWA's Berlin office recently created TV and print for the MC60 picture phone [Adweek, Nov.6].
TBWA\Chiat\Day handles service provider Nextel in the U.S., and in December a team largely from the Playa del Rey, Calif., office pitched and won global corporate image duties [Adweek Online, Dec. 7].
"With TBWA, we have a partner that continuously surprises us with a strong, strategic competence and unexpected creative solutions," said Niclas Friese-Greene, vp of marketing, mobile phones, Siemens AG, in a release.
Hamburg, Germany-based Siemens, which produces industrial, electronics and communications equipment and Infineon computers, spends an estimated $150 million annually on global advertising.