LOS ANGELES Independent i-shop 10th Degree has launched an online campaign for Mitsubishi Electric & Electronics USA.
Ads running on CNET and Yahoo! drive consumers to the Web site of the client's digital electronics unit and primarily promote the MicroDisplay televisions currently making their U.S. retail launch, the agency said.
"NFL football, college football, the World Series and the start of the NBA basketball season makes this a crucial window for sales of big-screen televisions," said Jay Rhodus, a partner in the shop in Irvine, Calif. "The campaign and Web site destination will serve as a significant online presence for consumers to get the information they need to choose the Mitsubishi television that best suits their needs."
—Adweek staff report