CHICAGO BASF has shifted its $8 million North American advertising account to Cramer-Krasselt/Hampel Stefanides in New York, becoming the latest client to follow Larry Hampel and Dean Stefanides to the shop, according to the agency.
The Florham Park, N.J.-based client was formerly at independent The Tucker Partnership in New York, which Hampel and Stefanides left in September to open a new office for Chicago-based independent C-K.
Two clients shifted from Tucker to C-K/Hampel Stefanides earlier: the $2 million Comcast Spotlight account and the $4 million Steve Madden business.
Hampel and Stefanides have worked with BASF while at various agencies since 1993, C-K said. BASF advertising employs the longtime tagline, "We don't make a lot of products you buy. we make a lot of the products you buy better."