CHICAGO Nicholson Kovac suggests high-speed Internet service can help one's romantic life in a new TV spot for Sprint's DSL Internet service.
The commercial, which breaks today, features "Mike," a man who woos a woman with a dinner in his apartment. A voiceover explains that Mike's Sprint DSL service allowed him to watch a cooking video online and download his date's favorite song. Just as things seem to be going well, Mike's mother walks in with his clean laundry. "But he rarely gets interrupted online," says the voiceover.
"The awkward, trying-too-hard date situation is universal," said Jim Radosevic, creative director of the Kansas City, Mo., independent, in a statement. "Not to mention the equally universal fear of being interrupted at just the wrong moment by your mother."
Spending was not disclosed. Sprint, based in Overland Park, Kan., spent less than $1 million on advertising for its DSL service, according to TNS Media Intelligence/CMR.